Ad network optimizer PubMatic has launched their media kit tool today. For most small sites, creating a media kit can be overwhelming and timeconsuming -- PubMatic is trying to change that. The PubMatic media kit includes a widget plus a main content page hosted on PubMatic. You need a PubMatic account to use the media kit service.
It took about ten minutes to create the media kit that I've embedded below. I'd like to see an option to only link to the page that the widget links to. Not all sites will want to embed but most will be willing to link to the page. I am wondering if this could be the first step to PubMatic helping publishers with the buy/sell process. Currently the media kit points the advertiser directly to the publisher.
