At present, most of the personal websites rely on their cooperation with advertisement, but many station masters either don’t know their relationship with the advertisement, or their position in the distribution of the whole internet benefits, which lead to their shortsight about how to make benefits. This passage tries to analyze the relationshiop between the advertisement and the personal website earnings, from a comparatively macroscopical view.
1. where the money come from, who is paying for your website?
Although the advertisement federation could give the websites real cash, they are not the real parents of personal websites. The real payers are the companies and businessman which would like to exploit the market through internet. They are willing to pay the advertisement fee which is used for looking for potential customers for their product and service. This kind of commercial action belong to internet marketing, also one part of the company maketing strategy. Advertisement union works as a a cooperation channel, which cooperates the separate personal websites, and through the classification of advertisement, gives a accurate position to the clients, and therefore provide the source of clients for the companies. When the internet users click the online advertisement, which is to mean to send the user to the service of the company. However, the big company would like to put their advertisement directly on the relate websites, rather than to look for an advertisement agent. Also they pay attention to the big number of personal websites. Therefore , the company pay the cash to the personal websites, indeed, is paying for their marketing.
2. why personal websites are worth of paying, why the current could be turned into cash?
From the analysis of the first point, we get to know that the potential customers are the interest of the company, which don’t care what is going on your personal websites, but care whether your customers are the potential ones they are looking for. The personal websites are owning a lot of network users, which is the most valuable source, and these users could be divided into all kinds of crowds, which include the potential customers that the company are looking for.
The information published in the internet are also oriented from the taste of the network. The personal websites organize or produce the information that the users are interested in, so that they could take control of the big number of users to make their websites valuable. Therefore it is not hard to understand why the affilicatei take much care of what key words will attract the big number of users, because usually the information are what the users want. If the personal websites provide the proper information, wirh the help of the SEO to better feedback, they could attract many network users, which will form the number of separate IP and PV. The bigger the number of PV and IP, the more users it proves you have.
After having read the websites found through the searching engine, the users who are interested in your webstes, probably will browse the information in more else websites. So we divide the PV with the IP, we can get the number of page which evrey visitor browse. This number can be took as reference whether a website provides the proper content or interesting things.
When the personal websites have owned some users, the company is looking for customers. So through the advertisement union, the affilicatei gets the money and the company gets the customers. That is how the win-win situation is created.
3. what is affecting your advertisement price？
After foming such beneficial cooperation, you still have to consider about the price, namely how your benefits should be assigned through this cooperation,
Firstly, the advertisement union provide such a channel for integrating source from both sides that they must obtain a certain commission. Besides, the company directly discuss with the advertisement union, so it is an important element in the changes of advertisement price. Especiallly the searching engine, themsevles are providing the customer traffic for the personal websites, so the income will be more. As we can see, at last the affeilicatei only get a little.
Secondly, the company will invest a different amount of money according to the different goods and service. This element is relate to the number of target consumer. If we simply calculate all the investment into the multiplying of forested customer number and kick price, then under the situation of the same investment, the more people kick, the cheaper the kick price. For example, the car only has a few consumers, but the price is very high every time and the flower are not very expensive in the flower shop but it owns a lot of comsumers. So if the car company and the flower shop invest the same 100000, the unit price for car will be higher than the flower.
Thirdly, website informatin relativity and quality are also an important element. In another word, after all, how many network users of the personal website are needed by the company. Your website information will attract the corresponding network users, which will probably not accord with the advertisement. Take a website which aims at male users as an example, if there are some cosmetic advertisements on this website, that’s not proper, because for man, their needs for beauty products are far from that of women. Therefore, the custormers that click the advertisement will not be the wanted ones by the company and the company has no need to pay for such invalidate customers. The advertisement union will do some price change to this kind of click users, to protect the company from the unfair advertisement trade. So we can say that the information in the website could seriously influence the price of the advertisement.
Fourthly, the disparity in the international income level. As we know, the price for the English advertisement is very high, and the IP price overseas is also higher than the domestic price, in fact, which is because of the higher consuming level. For example, if the hamburgue also needs advertising, in foreign countries one dollar people will think it is very cheap, but in our countriy 8 yuan for one can not be accepted by all. In the meantime, the company spend one dollar on advertisement, in return they get a customer who would rather consume only 0.5 dollar, which cannot meet the original willing of the company, so they will take different price in the different areas. Some administrators of websites adopt the injection of chinese traffic into the english advertisement, which will influence the proper effects of the company advertisement and will be finally pubulished one day. Sine the chinese users don’t know english very much, their clicks to the english advertisement have no result. however, the company but pay for these ineffective clicks. the advertisement union will try its best to reduce the invalidate clicks. and the direct result will seal the ID No, stopping the cooperation with the affeilicatei.
among the four elements,what the administrators of personal websites can do is to enhance the number of the users and relativity of the content. It is often said that the information makes everything, which is to say only proper content will attract more users for the company advertisement, who are more accurately located and have higher consuming quality. These elements could also well explain why net traffic could become the source of the personal websites's lives.
4. the advantages and disadvantages of personal websites cheating and the usual techniques
personal website cheating is provacating the rule of fair trading, and it is only a short-time technique with high risk. Marks one said when the benefits reach 300%, a lot of peple will take risks, so many affeicatei cannot resist the attractation, but also many of them failed because of this. No matter how good the idea is, in fact it is still relate to the three elements: one is traffic; one is click and one is unit price, which decide all the advertisement income of the affeilicatei.
First technique is cheating on the traffic, which can be made to the highest. About this, it is hard for the advertisement union to control, so this technique is used most. No 1: these websites are using some hot key words to lure the users, but in fact these websites are not talking about these words, but all are the separate words, trying to attract the users to click them. These
irrelevant websites are disliked most by the users. No2: these websites use some attractive words to mislead the users, to beguide them to their websites, such as some sexual advertisement, and talking the FixFox brower into the adult brower so that they coud earn some introducing income for inveigling the users to download them. Recently we can see in some forums there are highly paid registration, which belongs to this kind of examples. No3: it is often saw in the window union that the circulation of users and enlargement. when the users open or close the window, more windows will come out to increase the PV of other websites, but this PV will no t be useful for the clicks, there are still some space to be improved. No 4: This ofen happens in the downloading websites, which provides the name and introduction of the software, but last will not give the downloading address or turn the address back to the first page. No5: By the brower which is enclosed with the virus and wooder horse, people can control the direction as they like, but it is not easy to avoid the virus-kiling software. No 6: These websites directly buy the network traffic, but in fact, these traffic bought also have problems. nobody would like to be ordered to some website.
5. sincerety and advertisement cooperation is the best
Both black cat and white cat can catch the mouse, but white cat look cuter than the black cat. Especially in the kid times, what we need to do is studying and enhancing our strenghth. small website cannot take the advertisement union as their enemy, except these small websites unite. so be sincere to the advertisement union will be the best choice. sincerety is for the long-time development, only when you have more ways to earning money, you have the ability to bargain with the advertisement union. Although we have more choice at that time, we still have no need to give up our sincerety, because the advertisement union still provide income for us. Honest cooperation will be the long-time win-win strategy.
Unitll now, this is the end. I really hope my personal views could give you some inspiration.