 There's a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don't have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too: Way back in 1998, the FTC warned consumers about phony marketers pretending to be local florists: Petal Pushers: Is Your 'Local' Florist Really Long-Distance? That consumer alert refers to offline deception via phone directories; ten years later, the situation is just as bad online.
This month's small business online marketing success story is about a business owner who's using search marketing smarts to win this battle, along with some blogging and social media thrown in. Click to continue reading... 
From The Blogs
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03-24
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image source: reportergimmi Be careful of what you wish for, because it might come true. Its a trite saying, but theres some truth here. Trying to achieve a goal can be enough of a problem, but what i...
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03-29
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There are two fools in this world. One is the millionaire who thinks that by hoarding money he can somehow accumulate real power, and the other is the penniless reformer who thinks that if only he can...
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04-21
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Yes, yes, yes, by all means, this should be on your list of things to do in Paris. As much as I talk about other gardens that are my favorites, Jardin du Luxembourg is equally as grand as the Tuilier...
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04-10
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“Money is power, freedom, a cushion, the root of all evil, the sum of blessings.”- Carl Sandburg Just because you’re a doctor, it doesn’t mean that you’ll be financially set for life. Nor does it mean...
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02-18
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Back when home PCs were still new, I remember a group of friends sitting around a table laughing about how PCs were just “overpriced checkbook balancers”. Most casual users, before the Internet becam...
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05-24
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The Power of Persistence Failure is a partof life and learning. Even the greatest baseball players in the world fail morethan they succeed. They fail to get a hit 7 times for every 3 times they do get...
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05-06
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Written on 5/05/2008 by Nicholas Powiull, writer and owner of Conscious Flex.There are only a few good definitions for the word success; there are however thousands of interpretations. In this article...
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04-30
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Editor Note: This is a guest post authored by Ben Lumley of The New Horizons Project. Thank you Ben!Success is 99% Failure.~ Soichiro Honda For many of us, success is something that we are constantly ...
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05-01
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Written on 4/30/2008 by David B. Bohl, the author of Slow Down Fast.So many times when things go badly in our lives we find ourselves wondering how we ended up in such a bad situation, or who is to bl...
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05-18
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Don’t be lateKeep dairy ,other then just by memory Write down the inspiration when it bumps into your mindWrite down the significant idea and methods to remind yourself all the time Speed up your pace...
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