四十岁前成功创业的百万富翁们[六]

读者: 999    发布时间: 2007

原文: Young Millionaires[6]

Ryan Black, 32; Ed Nichols, 32; and Jeremy Black, 34
Sambazon,San Clemente, California
Projected 2007 Sales: $15 million to $20 million
Description: Manufacturer of Brazilian açaí berry products

Jungle Fever: When Ed Nichols and Ryan Black took a surf trip to Brazil, they never expected to end up far from the water's edge and deep in the Amazon. Through the country's surf culture, the friends discovered açaí (pronounced "ah-sigh-ee"), a Brazilian berry popular for its unique flavor and nutritional properties. "We fell in love with it," says Nichols. "We didn't want to leave Brazil without it." So they teamed up with Ryan's brother, Jeremy, to become the United States' first supplier of açaí.

Through extensive research, they learned about the berry's other benefits. "The native people make more money selling açaí than they do selling nonrenewable resources," explains Nichols. "We [realized we] could drive preservation by employing the people to harvest the fruit instead of wood."

Organically Grown: The guys founded Sambazon in 2000 and then hit the streets. Getting people to try the exotic berry was a challenge, but once they did, they loved it. Business really picked up after Dr. Nicholas Perricone named açaí the No. 1 "superfood" in his 2004 book, The Perricone Promise. "All of a sudden, the floodgates opened," says Jeremy. "It really helped accelerate the knowledge of what açaí is."

Fruitful Business: From there, Sambazon expanded its products and distribution and opened the first açaí processing facility in the Amazon. Last year, they won the U.S. Secretary of State Award for Corporate Excellence. "We were recognized not so much for our profits, but for the intangible things we're doing," says Ryan. "It was really cool for the State Department to recognize something that's not just on our balance sheet."

 Adds Jeremy, "We've been given this incredible opportunity to make a lot of positive change with this berry"--change they hope includes getting açaí in every supermarket nationwide and expanding internationally.

Follow Their Lead: Let your passion be the driving force in your business. --Lindsay Holloway

 

Amy Smilovic, 39
Tibi, New York City
Projected 2007 Sales: $21 million
Description: Designer of an upscale boutique clothing line

Hustle and Bustle: Even as a child, Amy Smilovic was a budding entrepreneur, forming everything from mini baby-sitting networks to lemonade stand chains. Her business sense eventually landed her a successful marketing career, but the self-starting side of Smilovic dreamed of bigger things. When her husband was relocated to Hong Kong in 1997, Smilovic joined him--and stumbled upon the idea for Tibi. As she walked the streets of her new hometown, she noticed that no one made clothing to fit a modern Western woman's lifestyle in Asia.

Spreading the Word: Just one month after the move, Smilovic designed and manufactured a line of dresses that meshed American sportswear with hints of international influence. After showcasing the line to a group of women she'd met in Hong Kong, the collection became an overwhelming success. When summer arrived, many of the women returned home overseas, bringing the Tibi brand with them and establishing Tibi's worldwide fame.

 In 2000, Smilovic headed back to the States to open a 3,000-square-foot loft in New York City's SoHo. Her designs now hang in department stores such as Neiman Marcus, Nordstrom and Saks Fifth Avenue, and they can be spotted in Istanbul, Turkey; London; Moscow; and Hong Kong. The brand has come a long way, with a second store in St. Simons Island, Georgia, and even a shoe collection making its debut next month.

Styles, Not Trends: "If you just design for yourself, someone will identify with it," Smilovic says. "The world is big enough, and you'll find a group of people who want to dress like you." As a woman who has seen much of the world, Smilovic certainly is a testament to this.

Follow Her Lead: When you fill a hole in the market with a quality product, customers will take notice.  --Jessica Chen

译文: 四十岁前成功创业的百万富翁们[六]

赖安.布莱克(Ryan Black),32岁;艾德.尼科斯(Ed Nichols), 32岁;杰里米.布莱克(Jeremy Black), 34岁

Sambazon,圣克莱门特,加利福尼亚州

2007年预计销售额:1500万-2000万美元

企业简介:生产以巴西产黑浆果(açaí berry)为原料的系列产品

丛林之恋:当艾德和赖安决定到巴西享受一次冲浪之旅时,他们根本没想到自己后来会远离海岸线深入到亚马逊河的腹地。了解巴西冲浪文化的过程中,他们发现了一种风味独特又营养丰富的巴西浆果 —— 深受人们喜爱的“阿萨伊”(açaí,通常译为黑浆果)。艾德说:“我们完全被它迷住了,最后决定无论如何也要把它带到美国。”于是他们与赖安的哥哥杰里米合作,成为美国首家进口巴西黑浆果的供应商。

经过广泛调查,他们发现黑浆果生意还有其他好处。“对当地人来说,卖黑浆果比贩卖其他不可再生资源赚得更多”,艾德解释说,“我们意识到,可以把那些曾经以伐木为生的工人雇来采摘浆果,这样就可以促进当地的环境保护工作。”

自然成长:三个人在2000年成立了Sambazon公司,然后就开始努力经营。鼓动人们首次尝试一种陌生的外国浆果并不那么容易,但只要人们试过之后就会喜欢上它。然后在2004年,尼古拉斯.佩里康(Nicholas Perricone)博士在新书《佩里康的承诺》(The Perricone Promise)中将黑浆果列为“超级食品”中的第一名,从此Sambazon的经营状况就一路冲天。杰里米表示:“这确实加快了人们对黑浆果的了解。”

硕果累累:从那以后,Sambazon扩大了产品种类和销售范围,并且在亚马逊地区开设了首个黑浆果加工厂。去年公司还获得了美国国务院颁发的“杰出企业奖”。赖安高兴地说:“我们获奖的主要原因并不是公司赚了多少钱,而是我们创造了一些无形的价值,很高兴国务院会关注到这些财务报表以外的东西。”

杰里米补充道:“希望能借用这个宝贵的机会为我们的浆果产品带来更多更好的变化”—— 他们所希望的变化包括让‘阿萨伊’出现在美国所有的超市中,然后走向世界。

成功秘诀: 把你对某种事物的偏爱变成企业发展的原动力。

—— Lindsay Holloway

艾米.斯米诺维奇(Amy Smilovic), 39岁

泰碧(Tibi),纽约市

2007年预计销售额:2100万美元

企业简介:设计高端精品服饰

奋斗不止:艾米在孩童时期就俨然一个小企业家的样子,她曾经组织过小型的保姆联合会,还搞过柠檬水‘连锁摊’。最后,她那强烈的经营意识让她在市场推广行业中大获成功,但艾米总梦想能自己创一番事业,一番大事业。1997年,她的丈夫被派往香港工作,艾米陪同前往——就在这期间,创建Tibi的灵感突然出现在她脑海中。因为当她走在香港街头时,她突然意识到没有人专门为她这种生活在亚洲的现代西方女性设计时装。

名声大振:移居香港仅一个月后,艾米就设计并生产出一系列时装,设计主题是在美国运动休闲风的基础上融入了大量异国风情。随后她将自己的作品展示给她在香港结识的一群女性朋友,结果这些作品收到了空前的欢迎。就在炎热的夏季来临后,很多海外女性纷纷返回故土,Tibi品牌就和她们一起飘扬过海走进许多不同国家,很快就享誉国际。

2000年艾米返回美国发展,随即在纽约的Soho区开设了一个面积约3000平方尺的Loft(译者注:loft出自美语,愿意是指工厂或仓库的楼层,现指没有内墙隔断的开敞式平面布置住宅。发源于六、七十年代的美国纽约,80年代迅速兴起,随着个性化浪潮的卷土重来,这个被西方艺术家称之为loft的新建筑形式,逐渐演化成为一种时尚的居住与生活方式。loft源自于艺术家们对自由的狂热,对反叛的热情,它已成为世界新人类的生活标签。这个词在中国也已经流行起来,因此不做特别翻译,沿用各类杂志中一贯的英文原名)现在Neiman Marcus、Nordstrom、以及第五大道等著名奢侈品店都有她设计的Tibi时装出售,人们也能在伊斯坦布尔、土耳其、伦敦、莫斯科、或香港街头看到身着Tibi品牌的名媛仕女。这个品牌的规模还在不断扩大,在乔治亚州的圣塞门斯岛上顺利开设第二家专卖店后,下个月Tibi还将发布一个精品鞋的系列设计作品。

时尚不等于赶流行:艾米说:“就算你只打算为自己设计,也总会有人认同。世界很大,你一定能找到一群愿意和你穿同一风格衣服的人。”作为一个见多识广的成功女性,艾米绝对就是最好的例证了。

成功秘诀:用高质量的产品来填补市场空白,消费者一定会注意到的。

-- Jessica Chen