by Regis Hadiaris
In a recent Twitterview with Advertising Age’s Pete Blackshaw, Andrew Wilson at the Department of Health and Human Services (HHS) shared a practical view of how government is using social media.
Social Media Lessons from Andrew (AndrewPWilson on Twitter):
- Listen—it’s the first step in social media. HHS is trying to understand the tools, what is being said, and how they can contribute to the conversation.
- Develop meaningful relationships. Just like Andrew learned when working with farmers in the Peace Corps, personal connections are immensly valuable. Technology is simply a facilitator of those connections.
- Follow the leaders. Andrew points out that the Centers for Disease Control and AIDS.gov are both doing tremendous work in social media.
Personally, I think it’s important to note that all of Andrew’s interactions so far have been positive. We’ll see how the HHS team evolves and responds to adversity over time. As most of us already know, the social web can be an amazingly helpful, and sometimes unforgiving, place.
Regis Hadiaris is an award-winning Internet marketer and experienced leader known for unconventional ideas and impressive results. His blog, Dot Connector, is a popular destination for personal development.
译文:
我们政府利用社会媒体的三种方式
————里吉斯.哈迪阿里斯
最近，《 时代广告》杂志的 皮特.布莱克肖采访了卫生和公共服务部的安德鲁.威尔逊。在采访中，威尔逊解释了政府利用社会媒体的真实情况。
安德鲁眼中的社会媒体的作用（安德鲁.威尔逊在采访中）
- 看--这是社会交流的第一步. 卫生和公共服务部正在努力的去了解这些媒体工具，这也就是说，了解他们会对我们与民众的交流有什么帮助。
- 建立更有意义的关系. 就像安德鲁当年在和平队与农夫工作时学到的经验一样，个人关系网的价值是无穷的。技术只是那些关系的推动者而已。
- 追随领导人. 安德鲁指出，社会媒体 Centers for Disease Control 与 AIDS.gov 都做了很多的工作。
就我个人来说，到现在为止，所有安德鲁的言行都是正面的，这是非常重要的。随着时间的推移，我们将会看到卫生和公共服务部的变化，看到他们克服逆境。我们都已经知道，社会关系网是多么有用的东西，但有时也有不可饶恕的地方。
里吉斯.哈迪阿里斯是备受赞誉的网络行销者与经验丰富的领导者，他有创新的想法与丰硕的成果。他的博客，Dot Connector，是非常受欢迎的，对个人的发展是很有益的。