Getting consumers’ undivided attention gets harder all the time. Much like drivers who listen to music, talk on the phone, apply makeup and eat at the same time, Internet users in the US conduct a wide array of activities while online.

Nearly six out of 10 respondents to a GfK Roper survey fielded in September and October 2008 said they listened to music or talked on the phone while using the Internet.

Marketers with text-heavy online campaigns should be aware that part of their audience is already reading: 8% of respondents said they read magazines or newspapers while online, and 7% said they read books while using the Web.

Multitasking was also common among Internet users surveyed from April through June 2008 by BIGresearch and the Retail Advertising and Marketing Association. More than four out of 10 respondents said they watched TV while using the Internet, and nearly one-quarter of Internet users participated in each of reading the mail, listening to the radio and engaging in other activities while online.

让网民一心一意变得越发困难。就像司机边开车边听音乐、讲电话、化妆或吃东西一样，美国的网络用户上网的同时还从事很多其他活动。

根据2008年9-10月GfK Roper进行的调查，接近60%的被访者回答在使用互联网的同时听音乐或者打电话。

进行含有大量文字信息的网络项目的营销人员应该清楚他们的部分受众其实已经在阅读其他内容：8%的被访者表示在使用互联网的同时浏览杂志或者读报纸，而7%的被访者在使用互联网的同时读书。

2008年9-10月美国网络用户上网同时从事的活动（按被访者%排序)

根据BIG调研公司以及零售广告和营销协会200unian4-6月进行的调查同样可以看出，上网同时从事其他多种任务是很普遍的现象。超过四成被访者表示上网同时观看电视节目，接近四分之一的网络用户上网同时从事阅读邮件，收听广播以及其他活动当中的一种或多种。

2008年4-6月美国消费者使用互联网同时进行的媒介活动（按被访者%排序）