At the
So you Wanna be a Design Strategist? event last April, Bryan Zmijewski, a panel of design leaders from Yahoo! and I discussed the skills that defined a design strategist role. We organized our conversation around skills related to working with people, numbers, and process. Here’s a recap of some key points from the discussion.
Some people won’t like you. Who cares?Design strategists need to be able to read the people in a room and understand each person’s perspective so they can focus a group on what they have in common. Often times, bridging gaps between people’s desires means confronting issues.
Yes, you will have to sell.Designers typically want their work to speak for itself and are not inclined to put in the effort needed to sell their visions. Though it’s easy to hide behind your pixels, they won’t sell themselves.
You need to design in front of people……not just in front of your computer. Explaining ideas on the fly is crucial when working with groups of people.
Confrontation is a must. Gloves are optional.People appreciate when you fight for something worthwhile. Get out of your comfort zone and don’t shy away from confrontation.
Design is a playing field. Designers need to win.Think of a project as something you have to win at. Then bake in milestones along the way that clearly show your progress. Success sells.
Make sure the research fits the size of the project.You don’t need to validate every idea with research. Sometimes just jumping in is enough to of a process to build on.
Spontaneous is OK.Sometimes you have to be an artist. You have a talent for design –use it.
Just get it done.There’s a blue-collar aspect to design –you learn by doing. Rolling up your sleeves and getting things done sells people through momentum and execution.
Get Your hands dirty.Bottom-up strategy works for designers because they have communication skills & empathy. This can influence and rally people.
Make sense of all the design options.Everyone wants their idea heard. Design strategists need to funnel suggestions in the right direction without shutting them down.
译文:
设计策划--为设计师出谋划策
在四月份举行的“如何成为设计策划”活动，Bryan Zmijewski，来自Yahoo！的设计先锋和我探讨了下设计策划这个职位。我们的话题围绕着设计进行。下面就是本次谈话的几个关键点。
一些人不喜欢你，管它呢
设计师需要在一定程度上了解每个人的想法，加以思考。人们之间想法总会存在着差异，设计师需要缩小差异，以获取达成共识的部分。
是的，你必需学会推销
通常，设计师希望他们的作品能够体现他们的特质，但并不花费多大力气去推销。好东西的确会有人赏识，但稍加推销岂不更好？！
时刻准备在人前设计
不要指望永远只在你的电脑前工作。如果哪次你和一群人一起工作，即时表述自己的想法也是至关重要的。
学会面对，时刻准备奋斗
当你在为很有价值的事情奋斗时，人们会很欣赏你。记得远离你的暖房，在争取想要的、想做的事情时拿出骨气，不要害怕。
设计是一个竞技场，设计者要赢
时不时的回忆你过去成功的时刻，将它们牢牢的刻在你的里程碑上，记得它们代表了你的进步。
确保调查和项目范围相符
你完全没有必要去验证调查中的每一个想法。只需在进行过程中时不时的留意一下，在大范围上不出问题就可以了。
感谢天赋
虽说你是设计师，但记得，有时候你需要化身成艺术家。你有设计的天赋--好好的利用吧！
放手去做
这个似乎有点像设计行业中的蓝领--从实践中学习。不要仅局限于设计了，卷起你的袖子，将自己的设计推销出去吧。
不要让手闲着
反向策略对设计师也起作用，因为他们拥有的交流技能，让人们与他们产生共鸣，这点至关重要。
将方案设计弄明白
每当设计师完成一个方案时，他们都希望能够有人和他们一起分享。这时，设计策划就需要给他们正确的引导，而不是让他们闭嘴。
呵呵，说了那么多，好好的消化一下吧！