Most people have goals, but lack a good strategy to reach them. They may have their goals loosely decided in their head, or they may have them formally written out on paper or the computer. It's often said that if you write your goals down, with as much detail as possible, and with clear action steps and dates when you will take the actions, you have a much better chance of achieving success.
Yet, even with your goals clearly defined and written down, you may encounter obstacles on the path to goal achievement. It's only natural that we will have successes and setbacks on any journey. But how we handle them determines whether we reach our ultimate destination. For example, you might be on a road trip and get a flat tire. Some people might freak out and say it's a bad sign, they should turn around and go home, it's not worth anything else going wrong with the car. Others might pick up their cell phone and call the auto club. They'll sit and read a book while waiting, then pick up where they left off. The difference is their attitude.
Let's take the example of starting an Internet business as our model to see how to overcome your obstacles. Here are 5 of the most common ones you may come across while seeking your goal:
- Too much information. You've read the books, taken the teleclasses, and studied the websites. You're on information overload, so you go into analysis paralysis. Which means you do nothing. Solution: Pick one person to study and go with that model. One of the earliest Internet success stories was Corey Rudl, and after he died, Derek Gehl took over. So if I were building an Internet business, I could choose him as my role model, and read his website, his ezines, buy his products, and take his courses.
- No clear plan. Many people get lost after they decide to pursue a certain goal. Most goals are merely a progression from where you are to where you want to be. You need a clear plan from A to Z so there's no guesswork. Solution: Derek Gehl, for example, has a 30-step action plan that can keep you on course.
- Shortage of time, money, or other resources. We often are enthusiastic about achieving a certain goal, but fail to do our homework before embarking on the course. Solution: Before you set out on your goal, figure out the amount of time you will need to put into this, the costs you will incur, and the resources you will need to obtain and use. For our particular goal of launching an internet business, these could include software for auto responders, shopping carts, and eBooks, a copywriter to write your sales page, and at least 2 hours a day to learn the specifics of online marketing.
- Mindset and attitude. If you don't have the mindset and attitude of a winner, you have less chance of succeeding. Solution: Find successful online marketers and study them. Talk to them. Listen to their language. Adopt the mindset of success by thinking and speaking positively. Adopt the attitude of success by seeing obstacles as opportunities and setbacks as feedback.
- Lack of support or guidance. You may hit some roadblocks and get stuck, not knowing what to do next. On any journey, support and guidance are essential. On a road trip, it's your map or GPS system. For an online business it's experienced marketers. Solution: find a mentor, coach, teacher, friend, joint venture partner, anyone who will hold your hand, guide you, support you until you reach your goal. Then you can celebrate together!
-David
译文:
阻止你成功的5个最常见的障碍
Slow Down Fast作者 大卫·B·波尔 2008-6-3
每个人都会有目标，但是如果没有一个好的实施策略，人们只会使其目标止步于头脑之中，或是仅仅将其端正地写于纸上或电脑中。常会有人说，如果你将你的目标尽量详细地写下来，并且明确每一步骤及完成日期，这样你就更有可能获得成功。
然而，即使你能够写下目标并明确每一步，在你通向成功的路上，仍有可能遇到障碍。在任何旅程中，我们都会遇到艰难险阻，这是再平常不过的。但是我们如何面对并解决困难则决定着我们是否能够到达终点。就好比你正在自驾旅行，突然爆胎，这时候有些人就会焦虑不安，认为是不好的征兆，他们会调转车头回家，如果因为车出了什么问题就不值了。另一些人会给汽车俱乐部打电话，他们会在等待的时候坐下来看书，翻开上次看到的那页，从容面对。他们的态度截然相反。
我们就拿开始网络营销作为例子来看看我们如何克服困难。以下便是在你达到目标时可能遇到的5种障碍：
信息过多 你可能会查阅书籍，上远程课程，或是在互联网上学习。你所掌握的信息过多，以至于陷入了无法做出决策的境地。这反而意味着你什么工作也没做。解决办法：找一个成功者作为榜样来学习。早期网络营销的成功者之一就是科里·路德（Corey Rudl），他去世后，取而代之的是德里克·盖尔（ Derek Gehl）。因此，如果我要建立网络营销，我就会选择他作为我的榜样，浏览他的网站，阅读他的电子杂志，买他的产品，并上他的课程。
没有明确的计划 许多人在他们决定实现某些目标后便放弃了。许多目标仅仅是从现实到理想。你需要一项从1到10的清晰的计划，而不是无端的猜测。解决办法：比如德里克·盖尔30步行动计划可保你获得成功。
时间、资金或其他资源的缺乏 我们常常热衷于实现某个目标，却没有在着手进行之前做足功课。解决办法：在你开始实现目标之前，弄清你将要投入的时间，资金，以及需要获得并使用的资源数量。对于我们开展网络营销这个特定目标来说，包括自动应答器软件，购物车，电子书，一个为你的销售网页撰写广告词的撰写人，以及每天至少两小时的关于网络销售细节问题的学习时间。
心态及态度 如果你没有胜者的心态与态度，那么你成功的机会也会很少。解决办法：找到网络营销的成功者，并向他们学习。与之交谈，聆听他们的经验。通过积极地想与说培养成功者的心态。将障碍视作机会，将挫折视为动力，培养成功者的态度。
缺乏支持与引导 你可能因为遇到拦路虎而停滞不前，不知下一步该怎么做。任何旅程，支持和引导都是必不可少的。对于自驾游，是地图或者GPS导航系统。对于网络营销则是经验丰富的商人。解决办法： 找一位导师，教练，老师，朋友，合伙人，任何能够帮助你，引导你，支持你直至你成功的人。最后，你们就可以共同来庆祝成功了！