As mentioned in a previous post, universal search is a hot topic here at SMX West.
My first session of the day: The Blended Search Revolution revealed insights from the major search engines about how they are ‘compiling’ the universal search results and how companies should take advantage of the opportunity.
Universal search leverages new content such as news results, images and videos.
Specifically, David Bailey from Google shared these five tips (some obvious, some maybe not) to take advantage of the specialized results:
1. Publish high quality, well captioned images
2. Create a Google video sitemap
3. Update business listings in local business center
4. Submit your feed to Google product search
5. Create a high-quality company blog
The important item to remember is that this generation of search should not be scary for companies. If you’re not quite ready to submit your videos to YouTube, start with a video site map, as mentioned above. The results may not come as quickly, but at least you’re in the game.
译文:
会议：令谷歌在全球搜索引擎中领跑的五大因素
在前一篇译文中我已提到，在西部搜索引擎市场博览会上，全球搜索已成为一个热门话题。
这是我今天的首个会议：混合型的搜索革命显示出主要的搜索引擎的洞察力，主要是有关怎样搜集全球搜索
结果以及公司将怎样来利用这一机会。
全球搜索关系着新的结果，图片和影像。
具体点说，来自谷歌的David Bailey与我们分享了这五大因素（其中有的很明显，有的也许不是），来利用这一专业的结果。
1. 发布高质量，附标题的图片
2. 创立一个谷歌影像站点地图
3. 在当地商业中心更新商业列表
4. 提交你的种子到谷歌商品搜索
5. 建立一个高品质的公司博客
你必须牢记一点，这是非常重要的：当代的搜索是不该害怕公司的。如果你还未准备好上传影像到YouTube，那就从我上文提到的影像网站地图开始。结果也许不会那么快出来，但至少你加入了。