Michael Mace is among those who thinks it's a possbility and provides several key suggestions for the company. Nokia is unique in many ways from traditional handset manufacturers, handsets being their core competency, of course. They have a wide array of phones from entry level all the way up to full multimedia handsets like the N95 that can cost over $700. Bucking trends here in the U.S., they're just fine with selling handsets direct instead of concocting carrier relationships for wanted subsidies and unwanted plan commitments. Striking out in new markets is not a problem either: take the Nokia N770 or 800 Internet Tablets. I think it's fair to call them a company that tries to stay ahead of the curve.
The next bend they see in the curve is one that's near and dear to us: mobile computing. Might they take what they've learned with their Internet Tablets & handsets and push the mobile computing limits beyond the current market? That theme is being heard more often as of late but the road is filled with obstacles, which is why Michael says we'll read a business case study in 10 years on Nokia. Read his thoughts and see if you agree.
译文:
计算机产业要慎防诺基亚公司？
一些人认为给公司提供几个关键性的建议，是有必要的。Michael Mace也是其中之一。诺基亚在许多方面不同于传统的手机制造业，当然，手机是他们的核心产品。他们有各种各样的产品，从入门级的到拥有各种多媒体功能的手机都有，比如像售价700美金的N95。不同于美国的其他主流产品，诺基亚公司采用直销的方式。形成一个新的市场也不是问题：感受一下诺基亚N770或者800 Internet Tablets。我想可以公平地称呼他们为一家公司，以试图保持他们领先的地位。
在他们的蓝图上，下一个战略目标是：移动电脑。他们可能会采用他们已经知道的互联网写字板和手机技术，来超越当前的市场，推动移动计算机的界限。截止之前，这个主题已经提到了很多次，但是要实现这个战略目标，一路上充满了困难，这也就是为什么Michael总是说，在诺基亚的未来十年中，我们将会看到一个商业案例。