Frog Design is at it again, this time with an environmentally friendly LED based lightbulb. Although CFL’s are marketed to be widely superior than incandescents, the fact of the matter is they’re still made using very toxic chemicals. Mass acceptance has also been slower than anticipated but it’s obvious why - the cold bluish tint they cast and being non-dimmable.
So what’s the alternative? LEDs. They’re getting cheaper to manufacturer. They use significantly less energy, require no harmful chemicals to produce and can be tuned to give off any hue in the visible color spectrum. The markets are already flooded with a handful of LED bulbs but they have failed to reach mass acceptance and Frog Design believes this is due to poor design.
Their LED bulb looks like an incandescent. It works like one, uses the same aluminum socket and gives off the same warm color. The only difference is energy savings and a life span of 30+ years. In marketing these bulbs, is there even a need to educate the public about the advantages of LEDs? If you package your design to look like what’s been the standard for the past 50+ years, then you may have a Trojan horse - ready to make that transition to LED bulbs invisible and a reality. Many LED bulbs on the market today are futuristic, modern, and require specially designed sockets. It’s no surprised you don’t see them in grandma’ vanity. I believe Frog Design may have hit the proverbial nail.
Designer: Frog Design
Frog Design
译文:
新型环保节能二极灯泡
新型环保节能二极灯泡
Frog Design已是二次投身于此理念中,这一次终于推出了一款基于二级管的环保灯泡.虽然萤光灯相较于白炽灯具有更多的市场优势,事实上, 两者在制造过程中都得使用到剧毒性化学物质,.荧光灯的民众接受速度比预期的要慢很多, 究其原因主要为其所发出的惨淡白光和其光线不可调节性.
谁会是荧光灯最好的替代品呢?自然是二极灯泡了.二极灯在造价上比荧光灯更便宜, 节能性更为显著,制作过程中不包含任何有害物质,且能调节出任何可观赏的色彩.市场上的二极灯管已是泛滥成灾, 而民众却鲜为接受, Frog Design认为这是由于灯管设计粗制滥造的恶果.
Frog Design研发的二极灯管与白炽灯在外观上极为相似, 同样的铝制旋扣, 发出同样的暖色调.不同的是,它的节能性及其寿命可长达30年. 在向市场推广这款灯泡是否还需向公众宣扬它的性能优势呢?如果你的整个设计能能使得这款灯泡符合了过去50年的各项标准,那么你无异于拥有了一只特洛伊木马----它将以迅雷不及掩耳之势悄无声息中取代二极灯泡. 如今市面上的很多二极灯泡款式新潮, 时尚, 但使用时却要为专为其设计的插座.它在老一辈人中不受青睐也就不足不奇了.相信,Frog Design的这款灯泡将会切中要害改变局面的.
设计者: Frog Design
