In Order to Be Safe, Please...

读者: 408    发布时间: 2008

原文: 为了你我的安全,请...

驾车请不要使用手机


这是中东北非地区的电信运营商Wataniya Telecom做的一个公益广告,用独特的手法把损毁的手机巧妙转换成车祸现场,暗喻很多交通事故都是由于驾驶员在行车过程中没有使用耳机接听电话导致事故发生,正如广告语所说的“Save your life and ours, use a head set ”

Advertising Agency: Impact & Echo, BBDO, Kuwait
Creative Director: Viraj Ponkshe
Art Director / Illustrator: Rolando Rodriguez
Copywriter: Regan Rodricks
Published: May 2008

译文: In Order to Be Safe, Please...

驾车请不要使用手机

This is a PSA made by the telecom operator in the Middle East and North Africa. It owns an unique way that uses the damaged mobiles as the scene of the car accident. It implies that many car accidents happened because the drivers answered the mobile without a head set during driving. Just as the advisement says,"Save your life and ours, use a head set."