With green being the new black, everyone is jumping on the bandwagon and claiming they are environmentally friendly. But what is actually being done here?
Well…executives are high fiving each other for masking their planet plundering ways with carbon credits, designers are trying to figure out how they are supposed to help the environment by making more stuff, and every year McDonald’s hosts a nation wide ‘clean-up’ day where volunteers pick up the companies rubbish from the landscape.
So what really WILL help?
Reuse…

The Spoke sushi roller by Kegan McCurdy recycles old stainless steel wheel spokes and turns them into a sushi roller.

The Flexi-spout lamp by Eric Holzer, which reuses PVC Downpipe.

The plastic bag bin by Yong Jieyu which is created by ironing old bags together.
译文:
发明设计中的“再利用”理念
如今绿色取代黑色大行其道,每个人都顺应了环保的潮流趋势,无不例外地称自己为环保主义者,但是人们为环保事业究竟做了些什么呢?
那些国家管理者纷纷庆贺自己为环保事业做出了贡献,因为他们制订出了所谓的温室气体排放限定权.而对于设计者们来说,他们则在考虑如何才能设计出一些对环境有利的发明创造来.每年,麦当劳都会举办一个全国范围内的环保活动,组织志愿者去清扫风景区内的工业垃圾.
究竟什么才能真正起到作用呢?
"再利用"...
这个轮辐寿司卷是由Kegan McCurdy设计的,他将旧的不锈钢轮辐回收再利用,作为制作日本寿司的工具.
Eric Holzer回收利用了PVC水落管,设计出了可弯曲的喷射灯.
YongJieyu将许多陈旧的塑料带叠加熨平,设计出这样一个塑料带垃圾箱.