海外推广再提alibaba、Google广告，你我都要去撞墙了。可是，难道出口企业除了外贸B2B、搜索引擎，就没有什么别的有效的路子和渠道了吗？出口企业海外推广的核心竞争优势究竟在哪里、这种优势是如何建立起来的呢？
我把最近关于这个问题的思考总结一下：核心竞争优势体现在资源和专业水平两方面。
海外推广核心竞争优势之一：推广资源
网络推广就是网络资源。这种资源有两种：行业资源（比如行业门户、专业门户、行业Email）和内部资源（比如企业网站、内部Email邮件列表）。
以上两点，让你很容易就比别人做得更好、更容易成功。
广告插播：新竞争力"全球推广型网络营销解决方案"着力于为你创建比起同行更强大有效的内部资源！同时让你掌握更多的行业资源、并对这些资源高效利用！
海外推广核心竞争优势之二：专业水平
世界是平的，网络是公开的，不要指望自己一直拥有别人没有的杀手锏，稍微做得好一点，全村都盯着你、模仿你。所以，要做到以不变应万变，还是自己的专业水平比别人高。专业水平高体现在哪里？在拥有同样营销资源的前提下，你的投资回报总是比别人更好。
译文:
How to Establish Core Competitive Advantages of Overseas Promotion for Export Enterprises
Making mention of Alibaba, Google advertisement again for Overseas Promotion, we all will hit the wall. However, are there no other effective ways and channels for export enterprises except for foreign trade B2B and search engine? Where are the core competitive advantages of overseas promotion for Export Enterprises? How to establish these advantages?
I have summarized what I thought about for this problem recently, the core competitive advantages lie in two aspects: Resources and Professional Standard.
The first core competitive advantage of overseas promotion：Resources Promotion
Network promotion is network resources. There are two forms of the network resources: business resources (e.g. business portal, professional portal and business Email) and internal resources (e.g. enterprise website, internal Email list).
The above two points are easily making you do better and success more easily than others.
Spot announcement: New competitiveness "Global promotional network marketing solution" focus on establishing much stronger effective internal resources than your counterparts for you. At the same time, it makes you get hold of more business resources and then make high efficient use of these resources.
The second core competitive advantage of overseas promotion：Professional Standard
The world is flat, the network is open. Don’t count on you always having the Sunday punch that others don’t have. When you do a little better, all the people stare at you, and imitate you. As a result, you should make your professional standard higher than others in order to cope with shifting events by sticking to a fundamental principle. Where does the high professional standard lie in? On the premise of having the same marketing resources, your investment returns are always better than others.
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