The letters from readers and PR people (who might also be readers) that have accumulated over the past couple of weeks:
This week's winner is this letter from Paul: "have a lage [sic] roof it measures 250 sq mtrs at our office and wondered if you were interested in looking at the prospect of using it for advertising? Google map it de74 2 dh its on the East midlands approach flight path." [
ed.: If you are interested in a roof, drop me a line and I'll put you guys in touch.]
Parmesh Shahani, a good friend with whom we worked together at
Convergence Cultures, just got his new book out. It's titled
Gay Bombay, and if it's anything like his grad thesis, it's brilliant mixture of astute cultural analysis interwoven with breath-taking personal stories.
Andy Fletcher on
what's wrong with ad agencies: "I believe there are just three things wrong with being an agency today: 1) How we are selected, 2) what we are asked to do, and 3) how we are compensated. Other than that, sheer perfection."
Another
idea marketplace.
Lot's of fancy display ads at EyeBlaster's
Creative Zone, "a comprehensive gallery of digital ads as they appeared on the Web."
"
TRA brings precise measurement of advertising effectiveness by
matching the ads people actually receive
with the products those same people actually buy. For the first time, advertisers now have a way to find out precisely what they are receiving for their advertising spend, and can shift to better-producing media to lift ROI."
Saatchi's Kevin "Lovermarks" Roberts
talks about digital and other stuff: "More than 70% of purchase decisions are made in store. Most stores are a nightmarish experience, devoid of mystery, sensuality and intimacy. They are set up by product category rather than consumer experience, with limited screen properties." Right on.
We7 offers 500,000
ad-supported streaming music tracks from Sony BMG.
Next
PSFK conference will be on July 17 2008 at Fort Mason in San Francisco.
译文:
给编辑的信
这些信来自过去的两周时间里寄来的读者和波多黎各的人们（他们可能也是读者）：
这周的胜利者是一封来自保罗的信：“我们的办公室有个面积为250平方米的碳化硅材质屋顶，还有我想知道你是否对看到把它用于广告方面而呈现的画面有所兴趣呢？Google在东陆接近航空轨道上绘制了de74 2 dh的地图。”[加注：如果你对屋顶很感兴趣，那可以给我写信，我会一直跟你保持联系。]
Parmesh Shahani， 一个好朋友。我和他在Convergence Cultures一起工作过，而且我也刚得到他的新书。书的名字是《快乐的孟买城》。如果要说这本书与他的毕业论文有所相似的话，那就是书中在精彩的人物故事里加入了对文化的精准分析的这种完美融合。
在《广告代理出什么问题了》一书中，Andy Fletcher 说到：“我坚信现在要成为代理商存在三个问题：1）我们怎么入选，2）我们要求做什么，3）我们如何得到报酬。除此之外，就没任何问题了。”
另一本《点子大集合》
在EyeBlaste的 Creative Zone上有许多精美的产品广告，“就像在互联网上他们展示的一样有一系列综合的艺术数字广告。”
"TRA通过比较人们看到的广告和实际拿到的产品对广告效果做出了精确的衡量。因为首先，现在，登广告的人有办法精确知道他们所花费的广告费用换来了什么，并且能够将其变成更好的媒体宣传，以此提高投资利润。"
Saatchi's Kevin Roberts提到数字化技术等时表示：“超过70%的购买决定都是直接在商店里做出的。而大多数这些决定都很糟糕，没有神秘性，人性化和亲切性。它们都是通过产品品种的影响加上有限的包装设计做出的而非消费经历。”就是这样。
我们从Sony BMG提供了500,000首拥有广告流支持的音乐。
下一届PSFK会谈将于2008年7月17日在旧金山的Fort Mason 举行。
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