随着我国汽车市场的不断发展,汽车产业逐渐成为国家经济的重要支柱产业之一。在激烈的市场竞争环境下,汽车企业要取得竞争优势,必须重视企业的营销策略。花冠是丰田车系中代表车型和佼佼者，自从1966年成功推出后，40多年经久不衰，行销世界140多个地区和国家，创造了单一品牌车型累计销量第一的世界纪录。2004年2月国产花冠在天津下线，在全球市场屡试不爽的花冠车型来到了中国，投放市场的这四年，取得了不俗的销量。
本文从国家汽车产业政策入手，分析与研究一系列产业新政策，使花冠轿车制定的营销策略能够得到政府的支持。紧接着又对花冠轿车的直接竞争者们的营销策略进行分析，制定出富有针对性的营销策略。本文通过对花冠轿车满意度调查，采用调查问卷的形式，通过SPSS统计软件和Excel软件对问卷的结果进行统计与分析，顾客对花冠轿车价格、售后服务、广告、营销策略等方面的评价。根据以上一系列的调查与研究，本文最后在总结以往花冠营销策略研究的基础上,并结合汽车行业的具体现状,提出了一些具有针对性和可操作性的营销策略。
译文:
Toyota Corolla Car Marketing Strategy
With the continual development of car marketing in china, the auto industry has gradually become a pillar of the national economy. In a highly competitive market, automobile enterprises must adjust their marketing strategy to gain profit. Corolla car is the model and leader in Toyota cars. Since 1966 after the successful launch, and as long as 40 years boasting a lasting market, it is the Best Seller in more than 140 regions and countries, creating a world record of ranking first among the world of single brand cars in sales volume. Off the assembly line in Tianjin, China-made Corolla, has put in the market for the past four years, and achieved good sales since February, 2004.
This article from the national auto industry policy start to analysis and study a series of new industrial policy so that to develop a marketing strategy of the Corolla car can be supported by the Government. Then the article carries out marketing strategy in accordance with analysis on the Corolla car direct competitor. Based on making the Corolla car satisfaction surveys, in the form of the questionnaire used by SPSS statistical software and Excel software, this article analyzes the customer evaluation on Corolla car in prices and after-sales service, advertising, marketing strategy and other aspects. According to the above series of investigations and research, the paper put forward a number of targeted marketing and operational strategies based on past Corolla marketing strategy and the specific automotive industry status.