They’re at it again. Jan Marini has announced the launch of yet another eyelash enhancement product called Marini Lash.
This one is said to be a non-prostaglandin product that also doesn’t have any regulatory or patent issues. It
represents their third attempt to offer customers a product that gives “amazingly gorgeous, dense and lush eyelashes.” They launched their original product in 2005 and were charging a whopping $150 for a half ounce tube.
Unfortunately, that first product contained a misbranded drug that potentially could’ve changed the color of the users eyes. They pulled the product, reformulated and launched a second version which unfortunately for them, was alleged to infringe on a patent by a pharmaceutical company. This product got confiscated by the FDA and was eventually removed from the market.
New Eyelash Product
So when I read they were trying again, I was surprised. Hasn’t Jan Marini has lost all credibility with products like this? They’ve never shown any evidence that the original product worked, the second product was impounded by the FDA and now they expect people to believe that this new product will deliver on all its promises. Are they serious?
Why would anyone believe that this new Jan Marini product will really make their eyelashes grow better?
Softer Eyelash Claims
Of course, this time they’ve really softened their claims. In fact, the claims are so weak that almost any product could live up to them.
“amazingly gorgeous, dense and lush eyelashes” is what’s known as a “fluff” claim and you don’t need any proprietary technology to make it. The truth is the claim is full of undefined terms that doesn’t mean anything concrete.
What is “amazingly gorgeous”? Pretty much anything can be.
What are “dense eyelashes”? No one can really define this.
What are “lush eyelashes”? I have no idea.
But if you want to buy a $150 tube of mascara that will be no better for your eyelashes than the Maybeline at your local Target, feel free to ask your licensed skin care professional about it. This Beauty Brain is going to stay away.
译文:
还有人相信Jan Marini吗？
Jan Marini卷土重来，宣布推出又一款睫毛生长产品 - Marini Lash。
根据Jan Marini，此款产品不含前列腺素成分，不存在任何被取缔或专利问题。它代表了Jan Marini为顾客拥有"令人惊叹的美丽、浓密、葱郁的睫毛”所付诸的第三次努力。他们于2005年推出第一批产品，定价为150美元，每支不足15毫升，相当昂贵。
不幸的是，产品中含有一种错配的药物，很可能改变使用者眼睛的颜色。于是公司撤回产品，加以改进后投产第二批产品。再一次不幸的是，他们被控诉侵害了一家制药公司专利权，于是产品被美国食品及药物管理局查收并最终被撤离市场。
新的睫毛生长产品
因此，当读到Jan Marini又开始生产睫毛产品时，我非常惊讶：难道这样的产品质量还没令Jan Marini失去所有的信誉？他们的第一批产品没被正蜜柑内有任何效果，第二批产品被美国食品及药物管理局查收，而现在，他们还希翼新产品能履行所有的承诺，他们没开玩笑吧！
难道还会有人相信这款新的Jan Marini睫毛产品能助于睫毛生长吗？
低调的睫毛功效宣传
当然，这次他们真的对新款睫毛产品功效的宣传放低了调子 ，低调的以至于几乎其它同类产品都可与之抗衡。
“令人惊叹的美丽、浓密、葱郁的睫毛” 被认为是失败的口号，你甚至不需具备任何专门技能就能得出同样结论。原因是此宣传词满是不定项的术语而无丁点具体所指：
何谓“令人惊叹的美丽”？几乎任何事物都能具备。
何谓“浓密的睫毛”？没人能真的给出定义。
何谓“葱郁的睫毛”？我毫无概念。
但如果你打算花150美元买一支效果可能还不及你当地的某个便宜品牌的睫毛膏的话，请向授权的皮肤护理专家咨询。“美丽达人”将24小时恭候。