Google has passed Microsoft and the BBC to become the UK’s strongest brand, according to a new report from Superbrands.
Some other interesting observations:
- Google is the only company on the list to have started after 1990.
- The other 49 listed companies have an average age of 90 years in business.
- Google muscled out British favorites including the BBC, BP, British Airways, and Rolls Royce.
- Google jumped from #5 last year, to #1 this year.
- Apple dropped completely out of the Top 10 (#8 last year).
The list is compiled by senior business leaders and an independent survey of 1,500 professionals.
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译文:
Google力压群雄当选英国第一大品牌
根据Superbrands最新的调查结果显示，Google已经超越了Microsoft和BBC，当选英国
第一大品牌。
附上一些有趣的数据观察：
- Google是榜单上唯一一家1990年后才起步创业的公司。
- 其余49家上榜公司平均营商年龄超过90岁。
- Google力压包括BBC英国广播公司，BP英国石油公司，英国航空公司和劳斯莱斯汽车公司等众多深受本土国民喜爱的品牌。
- Google从去年的排名第五一跃成为今年的榜首。
- 苹果公司完全被挤出前十（去年第八）。
此次调查的收集意见来自1500名独立业内人士，并由资深商业领袖评选而得。