So what does Seth Godin mean when he says that being good enough is not enough?
He means that if you’re average, your business will be average too. And an average business will usually do one of two things - succeed at a very moderate rate or fail.
Why? Because people don’t want average. When’s the last time you said, “I bought my car because it was average?” Or, “My spouse was pretty average, that’s what I was drawn too?”
We don’t want average. We want excellent. We want great. We want stupendous. We want remarkable. Remarkable in every sense of the word. But more than anything else, as consumers, we want to buy things or participate in experiences that we can share; that we can remark about.
As a business owner, you want to know this. You want to know that your audience wants to be a part of something - a product, community, service, etc - that’s remarkable. And when they perceive it as remarkable - they remark about it to everyone they know.
So when I shared the video yesterday in the post I titled One Huge Way To Save Time On Laundry I was doing so because I found it remarkable - worth remarking about. And so I did. And now you not only get a nice piece of information that could help you, you also get introduced to sixstringplucker on metacafe and if you watched to the end of the video, you also found out about a shirt folding product called flipfold.
Maybe you discovered metacafe or a user or a folding product, maybe you didn’t. But it’s likely you watched the video and from that you may have found it as remarkable as I did. And you may have shared it with someone else you know. Which is how viral marketing happens.
Create something remarkable and people will spread the message for you.
So like linderjpatrick noted in yesterday’s comments, you can see that my post really did have a purpose.
So what do you do that’s remarkable?
本文来自: 译索网(www.elanso.com)——全球最大的翻译交易平台和翻译社区
译文:
不走寻常路
塞斯·高汀说哪怕好到了极点也不为过，那他到底是什么意思呢？
他的意思是说，如果你很平凡，那你的事业也将会平淡无奇。事业很一般通常会面临两个结果——要么你以并不高的机率成功了，要么就是失败。
为什么呢？因为人们不想庸庸碌碌。你什么时候会说，“我的车很普通所以我买了它”？又或者说，“我的另一半实在没什么特别的，所以也吸引了我”？
我们不喜欢平庸。我们要的是出众。我们想变得卓越，变得惊人，变得不同凡响，处处都无与伦比。但值得注意的是，我们作为消费者时，会买一些可以分享的东西，参加一些可以讨论的活动。
作为运营者，你想要的了解的是，你的客户究竟想要的是什么样的产品，什么样的团体，什么样的服务等等。这需要你独具慧眼。而当他们觉得你的产品或者服务等出类拔萃时，他们会向所有他们认识的人谈论你的成果。
所以，昨天我在名为《绝对省时的洗衣方法》一文中分享了这个视频，便和上述提到的如出一辙，因为我觉得这是与众不同的——值得人们讨论。正因此，我这么做了。现在你不仅仅是得到了一条对你有用的信息，你还通过metacafe这个在线视频网站认识了用户sixstringplucker。如果你看完了这个视频，你也会看到一个折叠衬衫的产品，叫做轻松折叠器。
可能你找到了metacafe这个网站，或者是那个用户，又或者是折叠衬衫的产品，也可能你没能找到。但如果你看了这个视频，你会发现它和我一样做到了与众不同。之后你也可能会将它和你所认识的人分享。这样就产生了病毒式营销。
去创造别具一格的东西吧，肯定会有人帮你宣传造势。
就如同linderjpatrick昨天在评论中指出的那样，你会发现，我的文章的的确确蕴涵深意。
那么，你会尝试怎样的与众不同呢？