Longtime readers of the Beauty Brains are familiar with all that we have written about eyelash growth 
products. We were skeptical of claims by Jan Marini at first because there was no supporting data presented. Then we found a study that showed there was a material that seemed to have stimulated eyelash growth. We were still skeptical, but at least this was some supporting data. Then Jan Marini admitted that the product doesn’t actually make your eyelashes grow. Finally, their product was seized by the FDA and taken off the shelf for being an illegal drug. It was quite a mess, but an excellent example of how a cosmetic company shouldn’t market a product.
Cosmetics are not drugs
Cosmetics are not drugs. They are products designed to be put on your skin or hair to temporarily change the surface properties like make-up, cleansers, lipstick & lotions. Hair growth, skin lightening, and anti-dandruff products interact with your body’s metabolism and are drugs, not cosmetics. Drugs are much more dangerous, so they require more thorough testing before being approved by the government.
Allergan Launches Eyelash Growth
This latest announcement by Allergan of a new eyelash growth product demonstrates the “correct” way to launch a drug product in the US.
1. You accidentally discover an unexpected beneficial effect. (eyelash growth)
2. You conduct a clinical trial & safety tests following approved FDA protocols.
3. You file your results with the FDA and wait for approval.
4. After approval, you market your product.
Forging ahead without governmental approval can result in bogus products that don’t work or even worse, unapproved drugs that can have unexpected, dangerous side effects. When you create a product that is changing people’s metabolism, it is reasonable for the government to require appropriate safety & performance testing be done.
For your own safety, please stay away from cosmetics that make drug claims!
Incidentally, Allergan hopes to launch their approved eyelash product in 2009.
What do you use to make your eyelashes look longer and fuller? And would you buy an untested drug if it might help with your cosmetic problem?
译文:
新的睫毛增长产品提示如何上市化妆药物
美丽头脑的老读者都已经非常熟悉我们所写的，有关于睫毛增长产品的文章了。起初，我们对于Jan Marini的说法表示怀疑，因为没有任何证据。随后我们找到了一项研究，研究表明的确有一种物质可以刺激睫毛增长。虽然这至少是某种证据了，但是我们任然持有怀疑。再后来，Jan Marini承认他们的产品并不能真正的使你的睫毛增长。最后，他们的产品以非法药物的名义被美国食品及药物管理局要求撤下货架，并没收。这的确很糟糕，但是也的确是一个经典的例子，告诉我们一家化妆品公司不应该如何上市一种产品。
化妆品并非药物
化妆品不是一种药物。比如粉饼，洗面奶，唇膏，乳液，他们都只是暂时涂在我们皮肤或是头发表面，用来改变外表状态的。而那些可以使头发增长，皮肤提亮，去头屑的产品是与人体的新成代谢是有关系的，他们就是药物。而药物非常的危险，所以在政府允许之前必须有更多的测试检验。
Allergan出品一款睫毛增长产品
Allergan在最新睫毛增长产品的发布会上解释了如何正确在美国上市一款药物产品。
1. 你可能意外的发现一个可以获利的效果。（睫毛增长）
2.根据被认可的FDA条款，你必须进行一系列诊所试验和安全测试。
3.将FDA的测试结果归档提交，等待批准。
4.通过批准后，你就可以上市该项产品了。
没有政府批准而上市的产品可能是虚假产品，它也许没有该项功能，也许更糟，没有经过许可的药物可能存在意想不到的，危险的副作用。当你在制造一款会改变人们新成代谢的产品时，政府有理由要求适当的安全及性能测试。
为了您的健康，请远离有药物警告的化妆品
与此同时，Allergan将于2009年发布他们已经经过批准的睫毛膏产品。
你用什么使你的睫毛看上去又长又密？如果一款没有经过测试的药物产皮可以帮你解决化妆品不能解决的问题，你会去购买吗？