One way to add depth to the posts that you write on your blog is to include the opinions of others on the topics that you’re exploring. The way that I see it is that when I write a post with just my own thoughts in it it can end up being a little one dimensional - but when I draw upon the experience of others also posts have the potential to become 2… or even 3 dimensional.
How do I do it?
Here are five ways that I’ve used lately to include the opinion of others in my posts:
1. Twitter - one of the things that I love about Twitter is that it has the ability to create instant conversations around virtually any topic. Next time you’re writing a post ask a question or two of your ‘followers’ on Twitter. Ask them for examples, get their opinion or survey them on their behavior on the topic you’re exploring.
Example: in my post with 9 benefits of Twitter I showed an example of this when I was writing a post about RSS and asked my ‘followers’ how many feeds they read each day. Within minutes I had over 30 answers.
2. LinkedIn Q&A - yesterday I decided to test the Questions and Answer feature on LinkedIn for the first time. I asked 200 of my connections about what social media services they use. 24 hours later 70 of those that I asked have given their opinion. What surprised me the most was the depth that some of the answers had in them with people really putting some effort into their responses.
3. Ask Your Readers - the last method is perhaps the most obvious, ask your blog readers for their opinions. Posts that are simply questions are great ways of getting comments on your blog but their real potential is to learn what your readers think. For example in the last week I asked readers about how they’d promote a new blog - I had just under 40 responses so far, some of which I featured in a followup post.
4. Google Your Topic - I’m surprised that I don’t see this done more but perhaps one of the most obvious ways to get a quote for a post you’re writing is to Google the topic and see what others have written on it previously. Rarely a topic goes by that some blogger hasn’t already covered in some way so it’d make sense to research it. Perhaps it’s our obsession with ‘fresh content’ that makes a little snobby towards what others have written previously - but I think it’s something well worth doing.
5. Target Specific Bloggers/Readers - the last method is where you ask a question of specific people. I’ve noticed more and more bloggers doing this lately - they write a post and then send an email out to 4-5 other bloggers in their niche to ask them for a quote or to do a ‘one question interview’. They then include these short quotes in their post - giving it more depth and also can add some expertise to your post (if you choose the right people to feature).
译文:
5种方式助你获得他人评论，增加博客维度
要想增加你博客上帖子的深度，一种方法是加入其他人对于你探讨的这个话题的看法。依我看来，当我写的帖子里只包含了我自己的想法时，它就会以单维形式而不了了之--但当我在帖子中引入了其他人的经验，这些帖子就具备了成为2...甚至3维的可能。
我是如何做到这一点的？
下面是我最近使用的5种方式，通过这些我把别人的观点加入到我的帖子里：
1. Twitter--Twitter可以创造围绕几乎所有话题的快速谈话，这是我钟爱它的原因之一。下一次你写帖子的时候可以在Twitter上问你的“追随者”一两个问题，围绕你在探索的主题，向他们要些例证，寻求见解或调查他们的行为。
例如： 在我的帖子 Twitter的9大益处 里，我举了一个这样的例子。我在写一个关于RSS的帖子时问我的“追随者”们他们每天读多少书，短短几分钟之内我就得到了30多个答案。
2. 链接问答-昨天我第一次决定验证一下链接的提问和解答功能。我问了200个我的联系人他们都用的是什么社会媒体服务。24小时以后，那200个人里有70人给出了他们的见解。最让我惊讶的是，一些答案极有深度，可以看出人们确实很努力地做出了答复。
3. 向你的读者发问-最后一个方式有可能是最明显的，问你的博客阅读者他们是怎么看的。张贴全是问题的帖子是让你的博客获得评论的最好方式，但他们的真正潜力却是了解你的读者们都在想什么。举个例子，上周的帖子
我问读者他们是如何推广一个新博客的 - 我到现在只得到了不到40个答复，有一些
我在后面的帖子中作了详细介绍。
4. Google你的话题-我没有看到很多人这么做，这让我感到惊讶。但也许为了给你正在写的帖子寻找可以引用的东西，最明显的方式之一就是在Google上搜索这个话题，看看之前别人在这方面都写了什么。很少出现未曾被一些博客在某个程度上涉及到的话题，所以查一查是很明智的。也许困扰我们的是如何写出与别人之前写的不一样的“新内容”--但我觉得那正是值得去做的事。
5. 以特定的博客/读者为目标-最后一个方面是你要在哪里向特定人群进行提问。我已经注意到越来越多的博客们最近在做这件事-他们发了个帖子然后给群里的其他四五个博客们发邮件，请他们引用或者进行“一个问题的访问”。他们就在自己的贴子里做了简短的引用-使它更加深入，并且也能给你的贴子增加一些专业意见（如果你选择正确的人来做特例的话）。