Earlier this week, Clorox published their company’s first quarter sales, and many were surprised to see a boost in net income by 15%. With an economy that seems to be tanking and costs continuing to rise, how did they do it? Simple: Green products.
Clorox recently launched its Green Works line, products that are better for the environment. They also have seen growth in their newly-owned Burt’s Bees products, Brita lines, as well as in some non-green products like their Glad ForceFlex trash bags and Kingsford charcoal (not surprising, as the quarter fell partially over the summer).
Since its launch and endorsement by the Sierra Club, the Green Works brand has generated over $40 million in sales - and that’s just in the first 8 months alone. Take into account that sales in other green cleaning products companies (like my favorite, Seventh Generation) have not fallen, and you’ll realize that Green Works products are being purchased mainly by consumers who were purchasing non-green products in the past. Yay!
I hope this story encourages you to support green lines within your own business. This just in: the economy sucks. Right now, you might be trying to scale back rather than introduce even more products, but in the green market, there really is money to be found.
译文:
经济危机中的生机：绿色产品能带动整体销售
本周头几天，Clorox公司展开了其第一季度的销售活动，令大众吃惊的是其销售净收入竟然上升了15%。在目前经济萧条，成本持续上升的状况下，他们究竟是如何做到的呢？答案其实很简单：只出售绿色环保产品。
Clorox公司近期专门推出了绿色产品生产线，生产出对环保更加有益的绿色产品。于此同时，旗下新近收购的Burt's Bees，Brita系列产品，包括Glad ForceFlex垃圾袋 和Kingsford charcoal木炭等部分非绿色产品（经过整个夏天的销售淡季后出现增长是完全正常的）的销售额均有增长。
由于该绿色环保生产线的推出以及Sierra Club环保组织的支持，该绿色产品品牌已为Clorox公司带来超过4千万美元的销售额--这还只是最初八个月的销售额而 已。考虑到其它绿色保洁产品公司（如my favorite, Seventh Generation)的销售额并未下降，您就会意识到一件事：大多数现在购买绿色产品的顾客过去都只购买非绿色产品，耶！
希望这故事能鼓励您推出您业内的绿色环保产品，当然这是特指在经济萧条期，虽然现在，您可能只会削减旗下产品，而不是推出新产品，然而在绿色环保市场确实是有利可图的。