又见网络蠕变

读者: 430    发布时间: 2007

原文: Web Creep Again

Back in June of 2003, while guest blogging at 37Signals, I posted about an increasing amount of "Web Creep" or Web design seeping into our broader visual culture. A recent article from the New York Times tackled this topic in more depth:

Cluttered
"For better or worse, viewers say, the additions are making the experience of watching television more closely mirror the feeling of using a computer. The trend toward visual clutter has also reshaped television news broadcasts, where the familiar sight of a lone anchor talking to a camera has grown increasingly rare.

Research suggests that packed screens can impede comprehension. Tom Grimes, a journalism professor at Texas State University in San Marcos, Tex., said that people who are looking for quick information like stock quotes or a weather update can handle a certain amount of clutter. But “if they’re trying to listen to a reporter describe a complicated series of events, it’s very difficult to absorb that information” with too great a visual barrage, he said.

With the Internet offering an increasingly sophisticated yet chaotic visual experience, television must decide how much it wants to mimic the computer." -As the Fall Season Arrives, TV Screens Get More Cluttered

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译文: 又见网络蠕变

在2003六月的时候,我作为特要嘉宾在37Signals上发表了一篇关于网络蠕变(网络对于人们视觉文化的渗透)状况不断增加的文章。最近,纽约时报的一篇文章对此有更深刻的观点。

Cluttered

观众们觉得,不管怎样,观看电视节目所带来的感觉越来越像是在使用电脑。电视节目往纷繁的视觉冲击方向发展的趋势正在改变电视新闻播报的格局,以前光由主持人坐在镜头前播报的情景将变得越来越少了。


研究显示,包含了太多内容的电视屏幕会阻碍观众的理解能力。得克萨斯州San Marcos市的得州州立大学新闻系教授Tom Grimes说:“那些习惯于阅读像股市行情和天气报告之类便捷信息的人能处理一定量的凌乱信息。但是要他们听播音员描述一系列非常复杂的事情,太多的视觉冲击可能会增加他们理解和处理信息的难度。”

引用Wendy A.Lee的文章《电视信息像秋天落叶一样繁多》中的一句话,“当因特网正给我们带来越来越复杂和繁多的信息时,电视节目必须决定到底要在多大的程度上模仿网络模式。”