Everyone in the media business knows that video represents the most compelling opportunity online today. But the challenge has been how to best monetize and deliver that video while preserving a favorable user experience and protecting advertisers.
More than any other technology today, ScanScout brings this vision of the future closer to reality.
How Large is The Opportunity?
In this, the year that video is expected to explode online, eMarketer projects up to a $750M video ad market for 2007. As impressive as that number may be, broadcast and cable television enjoy a roughly $110B ad market. Despite the fact that an increasing number of high-demographic consumers spend more time online than watching television, the way that video is tagged and served online today has not caught up to digital technology.
With the spread of digital cable in homes around the globe, the way that video is bought and sold will soon look far more like an exchange than anything in widespread practice today. ScanScout technology solves these challenges for advertisers and publishers, providing brand protection to ensure that advertisers' brand messages will only be seen adjacent to the most appropriate content while offering a glimpse into the future of digital television and ultimately a better user experience for consumers.
译文:
我们的理念――ScanScout
从事媒体行业的生意人都知道：视频代表了网络时代最引人注目的机会。难度在于如何在实现视频货币化的同时保有令人满意的用户体验和广告者的利益。
和当今其他的技术对比，ScanScout对未来的憧憬更贴近现实。
机会有多大呢？
关于这个，在人们都预想视频会爆炸式占据网络的2007年，电子营销人员的广告视频项目达750,000,000美元。同样令人瞠目结舌的数据有：广播和有线电视分享了广告市场中大概110,000,000,000的份额。虽然越来越多的消费者选择用网络代替电视，但是视频在线发放、分享的技术还赶不上数字技术。
随着有线电视逐渐普及至全球的每个家庭，视频的购买和销售的方式将比当今流行的任何其他形式更像是交换。ScanScout的技术帮助广告客户和发行者解决这些问题。ScanScout旨在为客户提供对未来数字电视的观察，提供品牌保护以保证其品牌信息能以最贴近品牌的方式传递以最终实现更佳的用户体验。