Trust is the belief one has over the capacity or the sincerity of one person, group or entity. Trust is based on the knowledge of the party’s past performance or sometimes just on the perception or the image of the party. Trust is having confidence or faith in the competence of the other party. Trust is awarded to a person when a person or entity is deemed trustworthy.
Trust is important in interpersonal relationships of people be it for personal, romantic or familial relationships but also in business and society in general. Trust may be broken by the lack of benevolence or competence of a person but it is said that in personal relationships it is much easier to forgive people who lack competence than it is to forgive people who lack benevolence. When someone lacks competence, you have the option to rely on others for the needs that he cannot fulfill. When someone lacks benevolence of the is not good-natured then it may be difficult to deal with the person especially in matters that are very important or require the empathy and the decency of a person. When someone betrays your trust, as in friendships, when you realize that the person is not really kind then you will find it hard to sustain the relationship with this friend. And this is often more painful than choosing to abandon relationships because of the trust broken by the lack of benevolence.
When people place their trust or faith in someone, then this trust allows people to be more open to this person and allows for certain decisions to be made or actions taken. As in business relationships, the lack of trust will result in the lack of transactions or business deals between two parties. It has been said that trust cannot be measured because it is internal. But everyone agrees that trust is important for societies to function.
Most business or economic relations are based on trust. When a person trusts a brand or a company then he is willing to place his resources on the party. This is why big corporations invest in projecting a whole, integrated image and spend on research and development as well as brand management. When a company is a trusted company then people have no problem patronizing the products of the company. This is part of James S. Coleman’s Foundations of Social Theory. The theory includes the explanation that when a party is trustworthy then the “trustor” made the right decision of trusting the trustee and is better off than if he did not place his trust on the party.
In other studies, the other factors affecting trust was also studied. It is said that a person who has less power or lower or no authority do not truly trust the other in the moral sense. This is because people who are dependent often have no choice but to place his trust on those with authority. In situations like this coercion is seen as a factor in the placement of trust.
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译文:
何为信任？
信任是一个人对另一个人、一个小团体或大的整体的的能力或信誉的肯定的信念；它是建立在对一个团体以往的表现的认识的基础上的，甚至有时仅仅依赖感觉和印象；信任就是对另一个团体的能力有信心；信任往往只赐予那些可信的人和团体。
信任是一种重要的人际关系，它不仅仅针对于个人、情侣和家庭，甚至在商业和社会上也尤为重要。人与人之间的信任可能会因为某个人缺乏爱心或能力太差而破裂，通常在人际交往中，缺乏能力要比缺乏爱心更容易得到谅解。如果某个人缺乏能力，可以让别人去做他不能做的事。但是对于一个没有爱心的人，我们很难与他共事，对于非常重要的、需要感情的投入的以及郑重的事情，尤其如此。当一个朋友背叛你时，你会发现这个朋友其实并不友善，和他维持友谊很困难。背叛比绝交更令人痛苦，因为朋友之间的友谊是建立在互相信任的基础上的。
当一个人信任某人时，就会对这个人很坦率，包括说话和做事。在生意交往中，缺乏信任会使交易双方很难合作成功。有人说，信任是无法衡量的，因为它是内在的。但是每个人都承认这样一个事实：信任对社会发展是极其重要的。
大多数的商业和经济关系建立在信任的基础上。如果某人信赖某个品牌或某家公司，他就会愿意同这个品牌或这家公司交易。这就是为什么大公司都喜欢塑造良好形象，积极地致力于提高研发和品牌管理水平的原因。当一家公司信誉卓著时，顾客都会青睐他们的产品。这是詹姆斯.S.科尔曼的社会理论基础的一部分。这个理论关于信任是这样阐释的：如果一个人或一个团队可信，那么委托人就应该相信他或它，这样比不信任要好得多。
在其它的一些研究中，还涉及到了对影响信任的其它因素的研究。两个人相中，权力或威信较小的那个人并不能真正信任另一个人。因为，依赖性强的人通常只会将信任寄托在威信上，而没有别的选择。在这种情况下，强权就是影响信任的重要因素。