终极趋势-固化位置与需求
尽管Eee Box、TouchSmart这种电脑为我们展示了台式电脑的发展趋势,但这些产品依旧存在应用的不确定性,它们“既能做这件事,又能做件事”,在这一点上,显然和现在的台式电脑没有本质区别,这会给消费者带来购买上的困惑,从而影响产品理念的推广和产品的销售。
消费者希望的是什么呢?举个例:有不少朋友在看了好莱坞的科幻片后我表示,他们非常向往科幻电影里的生活,早上厨房做早饭时,能有一台电视或电脑为他播报社会新闻和最新的专业资讯; 在浴室泡澡时,能够看看自己喜爱的电视剧或听听音乐-他们希望在每个房间,都有一个独立且固化的设备来满足他们的某一类或少量几类应用。这就是终极的形态和趋势:固化的位置、相对独立的功能。用户可以在厨房、卫生间的墙上嵌入一台一体化的确控台式电脑;可以在卧室的床头柜上放一台; 也可以在阳台放一台………….而这些电脑都将提供不同的服务。用户甚至不用考虑内容的获得方式,打开电脑,预先设定的内容就会被“推送”到显示屏上。
或许有人会说:这是少数人的应用吧。那么,请看看电视的“生存状况”,现如今很多家庭拥有两台,甚至三四台电视,每个房间放一台,客厅再来一台大的,这就是“固化位置与需求”的最典型例证。
台式电脑也必将朝着固化位置与需求的方向发展。在将来,台式电脑甚至只有一带有遥控/触控功能和固化操作系统的网络终端,价格也将会非常便宜,而用户对这类电脑的需求量也会大增。目前全球人口约64亿,而依据调查机构Gartner的最新调查显示,目前全球的电脑数量为10亿台,在解决了价格、操作和易用性问题后,台式电脑的市场空间是相当大的。
当然,台式电脑要进化演变到“终极形态”,还需要足够多且专业的内容供应商(SP)支持。实际上,黑莓手机、iPhone等产品也正是依靠强大的SP支持取得了成功。我们相信在消费形态和产品形态的不断变革下,内容服务也会被电脑厂商所重视,会有更多的SP崛起,甚至会有大的电脑厂商进入SP领域。那时,台式电脑的竞争,更多的将是SP的竞争,而台式电脑,也终将完成它的进化与演变。
译文:
Evolution in 3 steps Ⅱ
Terminal trend-fixed location and requirement
Although such as Eee Box、Touch Smart computer were interpreted us desktop computer developing trend. But these product’s some unfixable factors with application aspect. It has not only do thing but also can do that thing .It’s not different with desktop on this point. Maybe it affect to decision by customers so that influence product market and sales.
What’s customer expected? For instance, a lot of guy said to me after them watching Hollywood films. They very expect for life of which in film. In morning on cooking, a TV or a computer broadcasting news and latest special current information; on bathing, a TV series or listen music as their favorite. They want to isolated and fixable device in every room for their application or some special required. This is terminal trend and current: fixable location, respective isolated function. “All-in-one”,”Touch-controlled computer insert kitchen and washroom’s wall respectively one and also insert one balcony and drawing room ’s wall without provide that application service. User needn’t to consider to content is where getting from. Once operating computer ,preparation program will showing on screen.
Maybe someone thought that’s a few application requirements. If this ,please watching “life conditions ”,nowadays there’re two even three or four in many family. Every room has a TV, drawing room has bigger one. That’s typical “fixable location and requirement” model.
Desktop computer will be must develop toward fixable location and requirement way. In the future, desktop computer which is only one with remote-controlled /touch-controlled function and insert operation system. Sale price will be very cheap and the type of model user quantity will have increased. Now, around 640million popular and according to investigation organize Gartner latest investigation report, whole word computer quantity about 1000 million, if sale price, operation, usability etc problems were improved. Desktop computer market share will increase.
Obvious, desktop computer evaluating to “terminal model”, need time and SP which is enough major content. Actually, The Black Berry Mobile , iphone products successful own to rely on stronger SP. We believe content service will attended by computer manufacture under the evolution in consumption mode and product mode .Even large company will take a part in SP field. Then desktop computer market competition is turns white hot . Probably is SP .desktop computer will be follow.