Brands are an important influence on our lives. They are central to commercial markets and democratic societies. They represent free choice.
They also have a profound impact on our quality of life and the way we see our world. They color our lives. They reflect the values of our societies. Global brands act as ambassadors for nations and capture the spirit of an age. Most importantly, strong brands bestow value far beyond the tangible performance of the products and services themselves. Brands that do this represent an idea worthy of consumer loyalty. Because behind every great brand is a great idea.
The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner.We are dedicated to identifying, building and expressing the right idea for a brand. An idea that both inspires and endures. An idea that delivers measurable business results.
译文:
每个品牌的背后有一个很棒的想法
（前些日子看见高端访问里对GOOGLE CEO的采访。他说了一句话，大致意思是许多人不了解想法的重要性，但实际上它们能够改变世界。以下是我即将实习的公司的一段简介，翻译了一下，激励自己与大家让自己变得更有想法
）
品牌对我们的生活有重要的影响。无论在商业市场还是民主社会，它都扮演着不可低估的角色。它们也代表了自由的选择。
同样，它们对我们的生活质量以及我们看世界的方式也功不可没。它们点亮了我们的生活。折射出社会的价值。全球性的品牌如同一个民族的使者，捕捉着我们这个时代的精神。最重要的是，好品牌的价值远远大于实体的产品和服务本身。品牌体现出的内涵足以使得消费者们对其保持着极高的忠诚度。因为每个品牌背后都有一个很棒的想法。
想法越是鼓舞人心，该品牌对消费者的承诺则就越有力量。消费者随之也会更信任该品牌，而品牌也回馈于消费者更多东西。我们要做的就是为品牌定位，树立其形象，并正确传达其想法。我们传达出来的想法既能给予人灵感，又能流传于世。同时，还要能够带来可观的商业回报。