Grace is not gullible: I’m watching QVC and they are featuring 100% Pure Cosmetics. Everything sounds so wonderful… earth based, all 100% natural,fruit pigmented, vegan friendly, no preservatives, no harmful chemicals, fragrance free, full of antioxidants, no animal testing, it is like organic food for your face, etc. etc. I’m wondering what is really in their products????
The Left Brain responds:
Good question, Grace. Looking at the ingredients in their products it appears that they do indeed have simplified, formulas that avoid the use of many traditional surfactants, preservatives, thickeners, and fragrances. How do they do this? By providing very basic formulas that rely on naturally-derived functional ingredients surrounded by a lot of non-functional natural ingredients that sound good but don’t really do anything.
100% Pure ingredients
For example, here is their ingredient list 100% Pure Organic Lavender Foaming Shower Gel.
All Natural Ingredients: Organic Lavender Hydrosol, Organic Lavender Honey, Gentle Coconut Cleanser (coco betaine), Organic extracts of Jasmine, Chamomile, Calendula and Rose, Organic White Tea, Organic Lavender Essential Oil, Vitamin E (a-tocopherol), Vitamin C (ascorbyl palmitate), Natural Food Preservatives from salt and cranberries (less than 0.1% of Sodium Benzoate, Potassium sorbate)
They take some liberties with the labeling guidelines and try to hide the ingredients that actually make the product work. If you strip away the nonsense you get…
Water, Coco Betaine, Salt, Sodium Benzoate and Potassium Sorbate
These ingredients are found in many other products. Coco betaine is chemically derived from coconut oil and is a very close cousin of cocamidopropyl betaine which is found in almost all mass market shampoos and cleanser. While it’s milder than some other foaming agents (like sodium lauryl sulfate) it is also not as effective of a cleanser.) Interestingly, they say their products contain no preservatives but then they have Sodium Benzoate & Potassium Sorbate which are both preservatives.
Go figure.
The Beauty Brains bottom line
I’m sure these are fine products but they aren’t any better for you than the much less expensive products you can buy at your local grocery store. It’s really your choice - if you like these products then buy them. But don’t be tricked into buying them just because 100% Pure tells you they’re more natural.
What do YOU think? Would you be willing to sacrifice performance just to get a product that’s more “natural?” Leave a comment and share your thoughts and concerns with the rest of the Beauty Brains community.
译文:
百分之百纯的化妆品有多纯
优雅是不容易受骗的：我正在看QVC节目，他们在描述100%纯的化妆品的特征。所有的看起来都那么美妙......地面上的，全天然的，水果着色，素食主义，无防腐剂，无有害化合物，不含香料，防老剂成分多，未进行过动物实验，就像是你脸上的绿色食品，等等，等等。我很好奇他们的产品里到底含有什么？？？？？
左脑反应
好问题，优雅。看这些产品的成分，它们的确已经被精简了，配方没有使用很多传统的表面活性剂，防腐剂，增稠剂和香料。他们是如何做到的？假设这个基本的配方是依靠许多无功能的天然原料包裹住有功能的天然材料，这听起来不错，但其实并没有做任何事。
100%纯的原料
比如，这个是他们100%有机薰衣草泡沫沐浴乳的原料表。
全天然成分：有机薰衣草胶质溶液，有机薰衣草蜂蜜，温和的椰子清洁剂（因子），有机茉莉精华液，甘菊，金盏草和玫瑰，有机白茶，有机薰衣草香精油，维他命E（维生素E）维他命C（棕榈酸酯）盐和蔓越橘的天然食品防腐剂（少于0.1%的苯甲酸钠，山梨酸钾）
他们采用标签方针，设法隐藏了一些使产品真正奏效的成分，如果你排除了那些无意义的东西你就只得到了......
水，因子，盐，苯甲酸钠和山梨酸钾
这些成分在其他许多产品中能找的到。因子是用化学方法从椰子油中提取的，与烷基醯胺类十分相似，这些几乎在所有大众超市的洗发水和清洁剂中都有。然而它比一些其他的泡沫剂（像硫酸钠）温和，也没有清洁剂那么有效果。有趣的是，他们说他们的产品不含防腐剂，但他们含有苯甲酸钠和山梨酸钾这两种防腐剂。
猜猜看
美丽的大脑底线
我相信这些都是优良产品，但他们也不会比在当地杂货店可以买到的更便宜的产品好到哪里去——如果你喜欢这些产品那就买吧。但不要被100%纯，更天然的欺骗而买下他们。
美丽的纯度
What do YOU think? Would you be willing
你是如何想的？你愿意买一种产品只是因为那更“纯”而忽视了产品性能？发表你的意见，让我们知道你的想法，与美丽的大脑一起关注