Now that Yahoo! has finally decided
things are really over with Microsoft, the company has found room in its heart for a new love: Google. The two companies today announced an advertising partnership that will basically place Google AdSense advertisements alongside Yahoo! search results.
The deal isn't exactly comprehensive. It covers "some of" Yahoo!'s web properties, and the ads will only be displayed in the US and Canada. The agreement is non-exclusive, which means that Yahoo! may display its own ads or ads from other parties as well.
In a
press release, Yahoo! says it expects to raise about $800 million in revenue per year from the deal. Google, in return,
posted a blog entry saying the deal is "good for users, advertisers, and publishers." The US government isn't quite convinced yet. Back in April,
the Justice Department responded to a test run of a Google/Yahoo! partnership with an investigation. And today the chairman of the US Senate Antitrust Subcommittee said the Senate will be
closely examining the deal.
译文:
微软淡出视线，雅虎与谷歌联手出击！
既然雅虎认为他与微软没戏可唱，他就改变了心仪的对象，由微软变成了谷歌。今天这两家公司宣布成为广告合作伙伴，他们主要合作的内容是 将Google AdSense放到雅虎的搜索结果中去。（google Adsense 是一个广告投放合作项目，即成为google的内容发布商，作为内容发布商可以在自己网站上显示google关键词广告，google根据会员网站上显示的广告被点击的次数支付佣金，当某个月底佣金累计达到100美元时即可向用户支付广告点击佣金。）
这个合作项目实际上让人不太能够理解。因为只有部分的雅虎网页有Google Adsense的搜索结果，而且该广告只有在美国和加拿大才能看到。并且这份协议是非独家的，也就是说雅虎可以投放他自己的广告或者其他公司或组织的广告。
在其新闻稿中，雅虎表示通过这个项目他每年可以收入8亿美元。作为回报，谷歌在其博客文章中说，这个项目“有利于用户，广告商及出版商”。美国政府似乎对此并不相信。四月份的时候，司法部还调查了谷歌和雅虎的合作试运营。最近，美国参议院反垄断委员会表示，他们会进一步调查这个项目。