互联网媒体及市场研究公司Nielsen//NetRatings已发布的第三季度中国网络展示广告市场分析报告显示，中国大陆第三季度网络广告市场价值约为26.2亿元，环比增长14.1%；今年初至今整体市场累计价值达66亿元，全年市场规模突破90亿元已成定局。
数据显示，今年前三个季度的网络广告市场价值分别约为16.9亿元、22.9亿元和26.2亿元。其中9月份的广告价值首度突破月度10亿元大关，达到10.1亿元。同时，前三季度的广告主数量和推广项目累计达到2661个和19049个，汽车、IT/电子、FMCG和财经等四个行业是网络广告的四大支柱，所贡献的广告市场价值超过6成。
此外，前50强广告主投放的广告价值占据了将近半壁江山，为47%，所投放的推广项目为31%，甚至出现了像Faw-mazda、INGGroup、eBay、联想、三星、中国移动、Nissan等多个广告投放价值超过亿元的超大型网络广告主。
Nielsen//NetRatings分析认为，由于跨媒体与跨平台的网络整合营销逐步得到认同和重视，加上年终活跃消费将带动市场旺季、08奥运营销进一步展开，各种新型广告推广形式不断应用，因此预计今年第四季度我国网络广告市场仍将保持稳定、持续的增长，所投放广告价值预计达到30亿元，由此，我国今年全年网络广告市场价值有望突破100亿元。
译文:
Nielsen:China's market value of the internet advertisement of the third quarter reached 2.62 billion yuan.
The analysis report on Chinese internet advertisement market for the third quarter, issued by Nielsen// NetRatings, the company of internet media and market research, shows the market value of Mainland China's internet advertisement for the third quarter reach nearly 2.62 billion yuan., an increase of 14.1% year on year, the value of the whole market has accumulated to 6.6 billion yuan form the beginning of this year to date, and the market size of the whole year is doomed to break 9 billion yuan. According to data, the market value of the internet advertisement of the previous 3 quarters is 1.69 billion yuan, 2.29billion yuan, and 2.62billion yuan respectively. The advertisement value of September first breaks the record of 1 billion yuan per month and reaches 1.01 billion yuan. Meanwhile, the quantity of advertisement and promotion programs of the previous 3 quarters reach 2661 and 19049. The four industries of automobile, IT, FMCG and finance are four pillar industries of the internet advertisement which contribute to over 60% of the market value of the advertisement.
Besides, the Top 50's major releases' value accounts for almost half the whole market, 47%, and promotion programs accounted for 31%. Super large internet advertisements which exceed 100 million yuan issued by Faw-mazda, ING Group, eBay, Lenovo, SAMSUNG, China Mobile, Nissan and so on.
Nielsen//NetRatings analysis state it is expected that internet advertisement of our country in the fourth quarter of this year will maintain stable and continuous increase and the advertisement value will exceed to 3 billion yuan as well as market value of the internet advertisement of the whole year will break 10 billion yuan, due to growing identity and importance of the internet integrated marketing of transmedia and transplatform, coupled by the busy season of the market driven by the active consumptions at the end of year, further deployment of the marketing of 2008 Olympics and constant practices of new advertisement promotion of varied kinds.